I recently talked to a person who billed himself as a coach. Here’s how he expained what he does: “I explain the obvious to the stupid.”
Oh, my. It isn’t very helpful to dismiss the people as stupid. They may not know as much, or have as much experience. But no matter how hard this guy tries to hid it, his contempt will leak through.
So inspired by that conversation, I wrote a little article on perparing for coaching. It’s on the Scrum Alliance site.